tan.cos.theta https://www.tct.agency streamline lead generation with content and technology. Mon, 14 Dec 2020 23:38:44 +0000 en hourly 1 https://wordpress.org/?v=5.5.3 https://www.tct.agency/wp-content/uploads/2020/10/cropped-tctlogo_small-150x150.png tan.cos.theta https://www.tct.agency 32 32 How to generate leads via PPC for Healthcare? https://www.tct.agency/blog/generate-leads-via-ppc-for-healthcare/ https://www.tct.agency/blog/generate-leads-via-ppc-for-healthcare/#respond Mon, 14 Dec 2020 23:38:42 +0000 https://www.tct.agency/?p=2275 The pay-per-click advertising model directs traffic to websites when the viewer clicks an ad. In Google Ads, PPC ad is displayed to the visitor when a search word or term matches the advertiser’s keyword list in Google Search and displayed on websites that the user visits in Google Display ads. 

PPC advertising successfully navigates the highly competitive field of healthcare advertising.

A solid digital marketing strategy involves several components, but paid digital advertising is the most direct route to your target customer. Clicks are never guaranteed in short term with search engine optimization (SEO), using the proper keywords and hoping it gets you to the top of Google’s results pages in long term–or you can pay for clicks and see results in a day.

The Difference Between Paid Search and Display Advertising

Pay-per-click advertising allows you to target certain keywords and get your site within the top results on the search engine results page (the SERP). The only thing clearly distinguishing your paid search advertisement from organic listings is one small word “ad” off to the side (which some searchers may not even notice).

Display advertisements are a lot more passive. These are the advertisements that show up at the top of a website (banner ads) or off to the side–results that may or may not have to do with the website you’re looking at. You can see these while reading blogs, articles, or browsing your favorite websites. Typically, you’re seeing the ad because it is relevant to the content on the page or based on your past behavior.

Using Display Advertising in Healthcare 

Display advertising builds your brand. Someone might be searching symptoms on WebMD, browsing the Toronto Star website, or even just watching a YouTube video, when they notice your image or video advertisement.

patientfetch display ads

Remarketing through display advertising keeps your brand fresh in someone’s mind, even when browsing the Weather Channel.

Display advertising allows you to target people based on user behavior or the content they are currently browsing. While they may not currently be searching for your brand, display ads allow prospective patients familiarity with your name before they’re ready to make a decision. They may be researching procedures. When they are ready to find a doctor in your area, you’ve already planted that seed so they can recall your name.

Targeted Medical PPC through Paid Search

Paid search is a lot more intent-based, putting results at the top of the page. For example, this keyword search for “knee surgery in Atlanta” includes 3 local orthopedic surgeons at the top of the results, above Yelp, thanks to paid advertising.

You might believe that people have a tendency to skip over these ads. Yes, some people skip over the paid results, but others don’t even realize they are paid results. Some searchers may even prefer the paid ads when they are ready to buy because it shows you are actively looking for patients.

We know for a fact that people do click on paid advertisements based on data and recorded phone calls linked directly to these local ads. Paid search is a way to profitably, predictably, and passively generate patients quickly, bringing your results to the top of Google and targeting the right people at the right time.

Unique PPC Challenges for Healthcare Advertisers

Healthcare advertisers face similar challenges to many other industries, such as a high level of competition and expensive keywords, but there are several factors to take into consideration that make the healthcare industry unique when it comes to winning at paid search. Before one can thinkof successfully growing their business through paid search, it’s critical to understand the challenges faced in the healthcare industry on Google.

  • Sensitive information and language restrictions: Medical information is extremely sensitive, and with strict privacy laws like HIPAA and all of the politics around healthcare reform, advertisers need to tread gently. 
  • Competition: One in 20 searches on Google are health related, according to a Google study. This just proves how competitive the field of healthcare is within paid search, and Google knows this and continues to make improvements to the SERPs. Whether in the B2B or B2C world of healthcare on Google Ads (formerly known as AdWords) searches are omnipresent and gaining top spots on the SERPs is a competitive battle between health marketers. 
  • Not Allowed to Remarket: This is probably the biggest challenge that healthcare advertisers are facing nowadays. Recently, Google adjusted their policies and no longer allows healthcare marketers to utilize remarketing tactics, which is one of the most effective ways to keep leads engaged during a longer sales-cycle (which healthcare services typically have, with the exception of emergency care). 
  • Self-diagnosing: Have you ever searched for a health issue and found scary results? No, you are probably not going to die in 10-20 days for your stomach-ache.

With all these challenges, it’s still critical for healthcare professionals to gain exposure and grow their business through paid search. One Google study found that 90% of hospital administrators rely on search engines to identify vendor and product options and to research features. Search, mobile, and video are the main digital resources hospital buyers use when looking to replace, update, or replenish medical equipment. So clearly search marketing is a priority for the health industry, but what does this mean for marketers? Well, it means that paid search is critical to capturing your target buyers.

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How to generate leads for my home improvement business? https://www.tct.agency/blog/generate-leads-for-home-improvement-business/ https://www.tct.agency/blog/generate-leads-for-home-improvement-business/#respond Mon, 14 Dec 2020 23:28:58 +0000 https://www.tct.agency/?p=2272 Out of the 100 ways to generate leads for your home improvement business we are just going to talk about the top 3. These top 3 sources are going to drive you 80% of your leads. 

Google Pay Per Click(PPC) Ads:

Home improvement is a category that is heavily online. People are looking out for vendors who can provide quality service at an affordable price. 

Google Ads for Home Improvement Business: 

Google ads work like a charm for this category and you can expect hot leads from this lead source. 

Google leads are hot because you buy traffic from keywords that are relevant to your business. 

You can read more about Google Ads at https://ads.google.com/

If you know nothing about Google ads it’s better if you hire an expert. You risk burning more money learning the platform and the learning curve is not worth it considering you still have to focus on delivering your home improvement services. 

TCT Digital Marketing Agency has been running ads for a marble restoration business in Toronto for more than 3 months. We have made this business ROI positive in 21 days. 

SEO: Search Engine Optimization   

SEO is the process of ranking your website on the first page of Google for relevant keywords in your industry. 

SEO traffic is as good as Google ads traffic and is free. Yes, you don’t pay a single dollar for SEO traffic. 

Wait, there is a catch. There always is a catch!

SEO Takes 4-6 months to show results. 

You have to seed keywords on your website and publish high-quality content for your users. Then you have to support this website with high-quality backlinks on the internet. 

Your best bet is to outsource SEO because it requires content as well as technical knowledge. You can find expert SEO consultants<link https://www.tct.agency/expert-seo-consultant-toronto/> here.  

Facebook/Instagram Ads:

The second best lead source for your home improvement business is via social media ads. Facebook and Instagram both offer lead generation ad types. 

With correct positioning and attractive ads, you can reach out to an insanely big chunk of the audience at fraction of the cost when compared to Google. 

It takes 4-6 weeks to turn Social Media Ads ROI positive. However with smart optimization, one can reach that stage sooner. 

The pandemic has changed how people look for services. It’s a big opportunity loss if you are not investing in digital marketing lead generation. Make sure you work on all the 3 lead generation activities recommended above. 

TCT was conceived with a vision to activate 1000 Canadian businesses in the digital ecosystem. Under this 1000 by 2022 program we offer one month of absolutely free service to businesses who have no digital presence. 

If you still have any doubts and want to discuss your options in detail then drop a “Hi” at deepak@tct.agency for a free consultation call. 

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Mission: Activating 1000 businesses in Canada on the digital ecosystem by 2022. https://www.tct.agency/blog/hello-world/ https://www.tct.agency/blog/hello-world/#respond Sat, 03 Oct 2020 19:28:40 +0000 http://www.tct.agency/?p=1 First the pandemic and now the lockdown, things have gone from bad to worse. Businesses have suffered huge losses, especially small ones who lack a digital presence.
The virus has changed buying patterns to an unbelievable tangent. The SME sector never got a fair chance to migrate to the digital ecosystem.

I got a call from James. He has been running a customized furniture store for the past 18 years. Around March’20 his sales dropped by 60% overnight. That’s because all his sales came from customer walk-ins in the store.

After a 15-minute phone call we decided to help James. We are running PPC lead generation ads for his business. James’ catalog is available online and now he takes custom orders after a site visit. The business is back on track and is already ROI positive in 2 months.

Digital marketing is not a luxury it’s a necessity.

Unfortunately, there is a severe lack of genuine and affordable digital marketing agencies in Toronto and across Canada. Everyone wants to cater to the best and the biggest of the businesses. Unfortunately, a small business can never afford these big boys/girls.

Oh, so you are our Messiah?
We are effing not!
We would be lying if we say we are here for charity.

We genuinely want to help people & businesses become a better versions of themselves. And while we do that we wish to pay rent and salaries too.

Ok, tell me more.
We are pretty serious about the mission. If you are a small business your first month is on us! You don’t pay a single dollar if you have no digital presence. We already signed up 2 brands under this program, 998 more to go.

In a nutshell, TCT is a group of skilled couch potatoes who love computers and love marketing businesses online. We have been doing this for more than 7 years now. Our passion for marketing goes beyond just offering services, we are into teaching too. You will see our top chiefs as visiting faculties at digital marketing programs around the world.

We strongly believe digital marketing is a people-driven service. You can get it right only if the right talent puts honest effort behind your business. One can acquire all the skills in the world but honest intentions cant be acquired.
If we sync well and go ahead, we guarantee you we are going to give our heart and soul to the project. We hate mediocrity, so our graph is going to be on either end of the spectrum but never in the middle.

If this makes sense, then drop “Hi” at deepak@tct.agency and let’s see if we can work together.

See you on the other side.

Yours Sincerely,

Deepak Yewle – Head of Content

Chiranjiv Singh Phull – Head of Performance

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